DoorDash made the goal scorer’s jersey number a discount.
—except for the team’s star, #99, who was blocked by legal.
When a player scored, we unlocked their discount code in real-time on social.
Fieldboards on the pitch informed fans about the promotion.
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role: copywriter
Life doesn't stop. Will you watch it pass by or make a run for it?
In order to reinforce the idea that KA is the right car for those who are at the beginning of adult life we created the campaign Train of Life.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Making of.
With an investment of 4 million dollars, the film was directed by the multi-award winning duo of directors Jones+Tino in the middle of the Atacama desert in Chile.
role: copywriter
What are you going to try today?
For the first time in South America Subway launched an institutional campaign with a new brand positioning.
No other restaurant allows people to try new things like Subway. And that is exactly the idea at the heart of the campaign: the pleasure of trying new things.
The amazing taste of...
Besides the new brand positioning, we also gave a new Brad Identity for Subway. We visually translate the customizable experience that consumers have in store and apply it to all the brand communication.
role: copywriter
A car that deserves real test drives.
Gerard Butler invited consumers to test the new Focus Fastback where its engine deserves: in the most challenging roads in the world.
Atlantic Road, Norway.
The Circuit of Monaco
In partnership with Google, we also recreated both roads so people could experience an interactive test drive through them.
role: Creative Director + copywriter
Everything that involves football already comes in a simpler way.
Football is a big part of male culture in Portgual. Who’s playing, who’s injured, who’s sent off…these are observed with passion. But during a match week of Liga NOS, the professional football league, all teams went onto the field with only nine players.
The message was that 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team. Prostate cancer is the most frequent cancer affecting Portugese men.
The activation was created for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation.
The message was that 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team. Prostate cancer is the most frequent cancer affecting Portugese men.
The activation was created for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation.
It took almost two years to have everyone onboard.
The idea originated in fall 2018. Moving from conception to reality was a long process.
There is a lots of protocols when you have a game there are lots of parts involved. The Portuguese Football Federation and the Football Foundation have to authorize it and the teams have to agree to it also.
There is a lots of protocols when you have a game there are lots of parts involved. The Portuguese Football Federation and the Football Foundation have to authorize it and the teams have to agree to it also.
