"Welcome to the new frontier of building."


OpenAI was expanding its Codex for Developers paid media programme into nine countries. The task was to turn the brand spot into quick, high-energy performance creative, telling the story of one character per edit.













We also developed the campaign that launched Codex Pets—small animated companions inside the app—as a hook in ads to get people to try Codex, understand the value of persistent agentic work, and eventually convert to paid usage.



More than 100 assets developed across 12+ markets for OpenAI, pushing the boundaries of performance in every deployment, from storytelling to craft.


Coca-Cola reimagines an American anthem to welcome fans to the FIFA World Cup 2026®.

Jameson teams up with J.Balvin and KidSuper to launch its debut campaign as the Official Whisky of MLS.



   
   
   









More to come...

 Apple Watch Ultra 2


I joined the US Apple team to help launch the ultimate sports and adventure watch to the world.

Working on a campaign that included some of the brand’s first communication pieces allowed us to help set its tone and voice.

DoorDash made the goal scorer’s jersey number a discount.
—except for the team’s star, #99, who was blocked by legal.






 







When a player scored, we unlocked their discount code in real-time on social.


Fieldboards on the pitch informed fans about the promotion.