Coming soon.
How soon? Really soon.
role: copywriter
A car that deserves real test drives.
Gerard Butler invited consumers to test the new Focus Fastback where its engine deserves: in the most challenging roads in the world.
Atlantic Road, Norway.
The Circuit of Monaco
In partnership with Google, we also recreated both roads so people could experience an interactive test drive through them.
role: copywriter
Life doesn't stop. Will you watch it pass by or make a run for it?
In order to reinforce the idea that KA is the right car for those who are at the beginning of adult life we created the campaign Train of Life.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Making of.
With an investment of 4 million dollars, the film was directed by the multi-award winning duo of directors Jones+Tino in the middle of the Atacama desert in Chile.
role: copywriter
What are you going to try today?
For the first time in South America Subway launched an institutional campaign with a new brand positioning.
No other restaurant allows people to try new things like Subway. And that is exactly the idea at the heart of the campaign: the pleasure of trying new things.
The amazing taste of...
Besides the new brand positioning, we also gave a new Brad Identity for Subway. We visually translate the customizable experience that consumers have in store and apply it to all the brand communication.
role: copywriter
A key designed to save lives.
Rather than just a safety drive campaign, we create an innovative accessory that won´t let you drive if you had drunk.
Technological solution.
The idea is
to leave the MCU processor in a constant deep sleep mode – consuming the
equivalent of a few nono-amperes – until it is woken by the microphone, which
is always connected to the amplifying circuit, with a small consumption.
When woken by the microphone, the MCU judges whether there is sufficient air flow and gives their visual feedback.
Since blowing into the key always leaves behind residues, the solution was to have an automatic self-sterilizing sensor, so as not to compromise subsequent uses.
When woken by the microphone, the MCU judges whether there is sufficient air flow and gives their visual feedback.
Since blowing into the key always leaves behind residues, the solution was to have an automatic self-sterilizing sensor, so as not to compromise subsequent uses.
