https://leleleska.com Caio Leska Wed, 16 Sep 2026 21:27:03 +0000 https://leleleska.com en https://leleleska.com/OpenAI Wed, 16 Sep 2026 21:27:03 +0000 Caio Leska https://leleleska.com/OpenAI "Welcome to the new frontier of building." OpenAI was expanding its Codex for Developers paid media programme into nine countries. The task was to turn the brand spot into quick, high-energy performance creative, telling the story of one character per edit. <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/fe87c2ef59473faae9c86fa77badd7a6235f41e23fc8e84080ebcdc5fc5e9cfd/codex-office.gif" data-mid="252246722" border="0" src="https://freight.cargo.site/w/400/i/fe87c2ef59473faae9c86fa77badd7a6235f41e23fc8e84080ebcdc5fc5e9cfd/codex-office.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/f2c4a783ccc4b551ea37d011ee557749fcb4bb5b6fb665c02ad299baeb2aed6c/codex-bedroom.gif" data-mid="252246724" border="0" src="https://freight.cargo.site/w/400/i/f2c4a783ccc4b551ea37d011ee557749fcb4bb5b6fb665c02ad299baeb2aed6c/codex-bedroom.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/038e3a798d2b229e1a106fa0aec8e83d3ae8071e472a9d683ccef97aa96fa180/codex-montage.gif" data-mid="252246721" border="0" src="https://freight.cargo.site/w/400/i/038e3a798d2b229e1a106fa0aec8e83d3ae8071e472a9d683ccef97aa96fa180/codex-montage.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/0f0812fc10169baf88127e723350af9e76e618cfbf1fafaeee27169039e57998/codex-kitchen.gif" data-mid="252246723" border="0" src="https://freight.cargo.site/w/400/i/0f0812fc10169baf88127e723350af9e76e618cfbf1fafaeee27169039e57998/codex-kitchen.gif" /> We also developed the campaign that launched Codex Pets—small animated companions inside the app—as a hook in ads to get people to try Codex, understand the value of persistent agentic work, and eventually convert to paid usage. <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/2c765670719f3e6509b9d14664bd337f66a8488e6cce969ca695dfb5d3d78686/pets-meet-the-team-1.gif" data-mid="252395515" border="0" src="https://freight.cargo.site/w/400/i/2c765670719f3e6509b9d14664bd337f66a8488e6cce969ca695dfb5d3d78686/pets-meet-the-team-1.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/50c76e3dfa18ad4a2c7ce8c129873f2a2d6472ae18390e37ec429006301d3c7e/pet-1.gif" data-mid="252395509" border="0" src="https://freight.cargo.site/w/400/i/50c76e3dfa18ad4a2c7ce8c129873f2a2d6472ae18390e37ec429006301d3c7e/pet-1.gif" /><img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/9955d21f461ca2369910392c81538060748f340f8e7012bcb575080f6d5ba500/pet-4.gif" data-mid="252395512" border="0" src="https://freight.cargo.site/w/400/i/9955d21f461ca2369910392c81538060748f340f8e7012bcb575080f6d5ba500/pet-4.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/1de0928c2764ced6c350d050a09043db80e9ceb883d6b07193d8a7a2031067ee/pet-2.gif" data-mid="252395510" border="0" src="https://freight.cargo.site/w/400/i/1de0928c2764ced6c350d050a09043db80e9ceb883d6b07193d8a7a2031067ee/pet-2.gif" /><img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/95192af3777e51e75c960a86b9ba2be1a373aa1f0ca25d5c778383aa3b6d80fa/pet-5.gif" data-mid="252395513" border="0" src="https://freight.cargo.site/w/400/i/95192af3777e51e75c960a86b9ba2be1a373aa1f0ca25d5c778383aa3b6d80fa/pet-5.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/dd64f2182dfd19aa141ac53cf3394beafca7820023a2c011f4c6fb000293fa40/pet-3.gif" data-mid="252395511" border="0" src="https://freight.cargo.site/w/400/i/dd64f2182dfd19aa141ac53cf3394beafca7820023a2c011f4c6fb000293fa40/pet-3.gif" /><img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/749dd7fadcc1b96f31560c7fa4eae3b74a81495c43aef7f874c6914173368d40/pet-6.gif" data-mid="252395514" border="0" src="https://freight.cargo.site/w/400/i/749dd7fadcc1b96f31560c7fa4eae3b74a81495c43aef7f874c6914173368d40/pet-6.gif" /> More than 100 assets developed across 12+ markets for OpenAI, pushing the boundaries of performance in every deployment, from storytelling to craft. <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/bddc932e7a371a80b3310ddded34b5aa04ede400e4dd2470d81d184f1c67ffe1/hair-female-alt.gif" data-mid="252395579" border="0" src="https://freight.cargo.site/w/400/i/bddc932e7a371a80b3310ddded34b5aa04ede400e4dd2470d81d184f1c67ffe1/hair-female-alt.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/79b2296aedb916a4f6c2c6a186a95cd9ff91204a033496a8e13597cf5d1f28f1/hair-female.gif" data-mid="252395580" border="0" src="https://freight.cargo.site/w/400/i/79b2296aedb916a4f6c2c6a186a95cd9ff91204a033496a8e13597cf5d1f28f1/hair-female.gif" /> <img width="1526" height="1848" width_o="1526" height_o="1848" data-src="https://freight.cargo.site/t/original/i/252d7a73ee6562a4f545a3f30b1738976e0659dad065bc0ba4e60367638a8b82/Screenshot-2026-09-21-at-10.46.22AM.png" data-mid="252395599" border="0" src="https://freight.cargo.site/w/1000/i/252d7a73ee6562a4f545a3f30b1738976e0659dad065bc0ba4e60367638a8b82/Screenshot-2026-09-21-at-10.46.22AM.png" /> <img width="1544" height="1854" width_o="1544" height_o="1854" data-src="https://freight.cargo.site/t/original/i/390844a9badaad84192dca6476a8ac8ad332132f601c8b92931a2d15ccb43542/Screenshot-2026-09-21-at-10.46.12AM.png" data-mid="252395597" border="0" src="https://freight.cargo.site/w/1000/i/390844a9badaad84192dca6476a8ac8ad332132f601c8b92931a2d15ccb43542/Screenshot-2026-09-21-at-10.46.12AM.png" /> https://leleleska.com/Coca-Cola-Anthem-x-FIFA-World-Cup-26 Sat, 01 Aug 2026 22:07:14 +0000 Caio Leska https://leleleska.com/Coca-Cola-Anthem-x-FIFA-World-Cup-26 Coca-Cola reimagines an American anthem to welcome fans to the FIFA World Cup 2026®. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/253b807d980cb7f435be40daa46bc92fe0999422d08b62bc996868aebcf0267d/COCA-COLA---Coca-Cola-Anthem-for-the-FIFA-World-Cup-2026AA_A---OGILVY---Cannes-Lions-2026-Supporting-Images-from-The-Work---1983048-32073035.jpg" data-mid="250897404" border="0" src="https://freight.cargo.site/w/1000/i/253b807d980cb7f435be40daa46bc92fe0999422d08b62bc996868aebcf0267d/COCA-COLA---Coca-Cola-Anthem-for-the-FIFA-World-Cup-2026AA_A---OGILVY---Cannes-Lions-2026-Supporting-Images-from-The-Work---1983048-32073035.jpg" /> <img width="2664" height="996" width_o="2664" height_o="996" data-src="https://freight.cargo.site/t/original/i/8c9d93f6ec2819e3324f6ae6637cabfd9a8fce28000e87e5b5b1f7db29ad0d3e/Screenshot-2026-09-21-at-10.49.22AM.png" data-mid="252396045" border="0" src="https://freight.cargo.site/w/1000/i/8c9d93f6ec2819e3324f6ae6637cabfd9a8fce28000e87e5b5b1f7db29ad0d3e/Screenshot-2026-09-21-at-10.49.22AM.png" /> <img width="1524" height="1074" width_o="1524" height_o="1074" data-src="https://freight.cargo.site/t/original/i/87ee10a62143e33ae20aee1a9a33c14e7aa1e8db8f05c350fb0115e1e29e0ff7/Screenshot-2026-09-21-at-10.49.06AM.png" data-mid="252396046" border="0" src="https://freight.cargo.site/w/1000/i/87ee10a62143e33ae20aee1a9a33c14e7aa1e8db8f05c350fb0115e1e29e0ff7/Screenshot-2026-09-21-at-10.49.06AM.png" /> <img width="3184" height="1572" width_o="3184" height_o="1572" data-src="https://freight.cargo.site/t/original/i/bbb34d6b8f5fc593f96492098314f9e777381f26d42d5d504ef0e4ab1641af33/Screenshot-2026-09-21-at-10.49.31AM.png" data-mid="252396044" border="0" src="https://freight.cargo.site/w/1000/i/bbb34d6b8f5fc593f96492098314f9e777381f26d42d5d504ef0e4ab1641af33/Screenshot-2026-09-21-at-10.49.31AM.png" /> https://leleleska.com/Jameson-x-MLS-x-Kid-Super Sat, 01 Aug 2026 21:35:10 +0000 Caio Leska https://leleleska.com/Jameson-x-MLS-x-Kid-Super Jameson teams up with J.Balvin and KidSuper to launch its debut campaign as the Official Whisky of MLS. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; More to come... https://leleleska.com/36754486 Mon, 30 Sep 2024 16:47:06 +0000 Caio Leska https://leleleska.com/36754486  Apple Watch Ultra 2I joined the US Apple team to help launch the ultimate sports and adventure watch to the world. Working on a campaign that included some of the brand’s first communication pieces allowed us to help set its tone and voice. <img width="2000" height="1181" width_o="2000" height_o="1181" data-src="https://freight.cargo.site/t/original/i/5a93d2cbbf57efe9dbdbedd7426f997a6dadc3953e7799dbd8e98457a22ad8de/APPLE_HEADER.gif" data-mid="218967793" border="0" src="https://freight.cargo.site/w/1000/i/5a93d2cbbf57efe9dbdbedd7426f997a6dadc3953e7799dbd8e98457a22ad8de/APPLE_HEADER.gif" /><img width="2000" height="1460" width_o="2000" height_o="1460" data-src="https://freight.cargo.site/t/original/i/f4a136c7d8c31042a7233194652e3f9899b8c06ff2da987eac4025aef7cbcd76/APPLE_PART2-copiar.gif" data-mid="219047173" border="0" src="https://freight.cargo.site/w/1000/i/f4a136c7d8c31042a7233194652e3f9899b8c06ff2da987eac4025aef7cbcd76/APPLE_PART2-copiar.gif" /> <img width="4368" height="2448" width_o="4368" height_o="2448" data-src="https://freight.cargo.site/t/original/i/ef99567487e1d0c8ea56be19993b2d8c0785780e9138940f2fb503fc2aa59327/MK101A23M6.png" data-mid="220903347" border="0" src="https://freight.cargo.site/w/1000/i/ef99567487e1d0c8ea56be19993b2d8c0785780e9138940f2fb503fc2aa59327/MK101A23M6.png" /><img width="2842" height="1846" width_o="2842" height_o="1846" data-src="https://freight.cargo.site/t/original/i/ad4c69d9b932d54a1e1805ecdbc4f7adb04d188d9ab1ec01943a9bdd4228ffbf/Apple_headline_NY_BLACK-MAGIC.jpg" data-mid="220909180" border="0" src="https://freight.cargo.site/w/1000/i/ad4c69d9b932d54a1e1805ecdbc4f7adb04d188d9ab1ec01943a9bdd4228ffbf/Apple_headline_NY_BLACK-MAGIC.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/5c250a294655085dc5adb4c50e0b6846ea7555beb74b8347f95e1e8f61a0490a/GettyImages-183764608.jpg" data-mid="220903344" border="0" src="https://freight.cargo.site/w/1000/i/5c250a294655085dc5adb4c50e0b6846ea7555beb74b8347f95e1e8f61a0490a/GettyImages-183764608.jpg" /> <img width="3000" height="1861" width_o="3000" height_o="1861" data-src="https://freight.cargo.site/t/original/i/cdbf1cc618d1e66406fba85d0b08eb5c7afcdf73a64619a72e919c4e1d2419e1/playnew_09-1.png" data-mid="220903354" border="0" src="https://freight.cargo.site/w/1000/i/cdbf1cc618d1e66406fba85d0b08eb5c7afcdf73a64619a72e919c4e1d2419e1/playnew_09-1.png" /> <img width="2000" height="552" width_o="2000" height_o="552" data-src="https://freight.cargo.site/t/original/i/802afddc1347bcfba7ebac2d3d84695b4f08fd9c5163c5e7ac92ed04b2c64390/APPLE_KMh.gif" data-mid="219015545" border="0" src="https://freight.cargo.site/w/1000/i/802afddc1347bcfba7ebac2d3d84695b4f08fd9c5163c5e7ac92ed04b2c64390/APPLE_KMh.gif" /> <img width="2000" height="1095" width_o="2000" height_o="1095" data-src="https://freight.cargo.site/t/original/i/18f20d6703db252e20039820345108e6e69644c5830efe522e12554e20538892/APPLE_HEALTH.jpg" data-mid="219035527" border="0" src="https://freight.cargo.site/w/1000/i/18f20d6703db252e20039820345108e6e69644c5830efe522e12554e20538892/APPLE_HEALTH.jpg" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c49a02b0bb3eff2aaeb248d07ccd2108ec60a14f176daed6db857fbbe63a4ae1/APPLE_SWIMMING-and-HIKING-copiar.jpg" data-mid="219035889" border="0" src="https://freight.cargo.site/w/1000/i/c49a02b0bb3eff2aaeb248d07ccd2108ec60a14f176daed6db857fbbe63a4ae1/APPLE_SWIMMING-and-HIKING-copiar.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1ec08f4ace8d3232153cfb9a92ed630aac84c26cadda8378014261ca335bf21b/shutterstock_2383860445.png" data-mid="220903358" border="0" src="https://freight.cargo.site/w/1000/i/1ec08f4ace8d3232153cfb9a92ed630aac84c26cadda8378014261ca335bf21b/shutterstock_2383860445.png" /> <img width="2000" height="869" width_o="2000" height_o="869" data-src="https://freight.cargo.site/t/original/i/5535069d198c13140e5bc15871c11c2ffb73d7fe33889ca16d68d7708ea2fb87/APPLE_VERTICALS-copiar.jpg" data-mid="219036842" border="0" src="https://freight.cargo.site/w/1000/i/5535069d198c13140e5bc15871c11c2ffb73d7fe33889ca16d68d7708ea2fb87/APPLE_VERTICALS-copiar.jpg" /> <img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/3badcfa7794fcf73d938092f95cb2090e97b6dcf3bc4c964d15bff6fad228b76/APPLE_DIVING-copiar.jpg" data-mid="219039935" border="0" src="https://freight.cargo.site/w/1000/i/3badcfa7794fcf73d938092f95cb2090e97b6dcf3bc4c964d15bff6fad228b76/APPLE_DIVING-copiar.jpg" /><img width="2000" height="1121" width_o="2000" height_o="1121" data-src="https://freight.cargo.site/t/original/i/33c5c722df9cc20738546af6eff1d064e5519ab8da952f8810780e15b63b6e3e/APPLE_WEBSITE-copiar.jpg" data-mid="220910211" border="0" src="https://freight.cargo.site/w/1000/i/33c5c722df9cc20738546af6eff1d064e5519ab8da952f8810780e15b63b6e3e/APPLE_WEBSITE-copiar.jpg" /> https://leleleska.com/DOORDASH-LAFC Tue, 01 Oct 2024 21:41:15 +0000 Caio Leska https://leleleska.com/DOORDASH-LAFC DoorDash made the goal scorer’s jersey number a discount. —except for the team’s star, #99, who was blocked by legal. <img width="3350" height="1808" width_o="3350" height_o="1808" data-src="https://freight.cargo.site/t/original/i/8863849f72122b688d216e82f3181ec1e9b371211a7fc943d4bfa62ac0a38809/Captura-de-Tela-2024-10-03-as-08.34.08.png" data-mid="219221740" border="0" src="https://freight.cargo.site/w/1000/i/8863849f72122b688d216e82f3181ec1e9b371211a7fc943d4bfa62ac0a38809/Captura-de-Tela-2024-10-03-as-08.34.08.png" /> &nbsp; <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/f216c14e72c8758b8747c9f9438df128e0f78200a7fd6b665c488f6eece3cae9/DOORDASH---Bouanga-Not-Included.-Discount-Goals---GUT---Cannes-Lions-2025-Presentation-Image-from-The-Work---1832000-29762175-1.jpg" data-mid="234970380" border="0" src="https://freight.cargo.site/w/1000/i/f216c14e72c8758b8747c9f9438df128e0f78200a7fd6b665c488f6eece3cae9/DOORDASH---Bouanga-Not-Included.-Discount-Goals---GUT---Cannes-Lions-2025-Presentation-Image-from-The-Work---1832000-29762175-1.jpg" /> When a player scored, we unlocked their discount code in real-time on social. <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/ad7a062d824b6e64ee2bee353c9c951e7a86b358cb1fe999e01ebfe7a62c914e/IG-1-goal.gif" data-mid="227100040" border="0" src="https://freight.cargo.site/w/480/i/ad7a062d824b6e64ee2bee353c9c951e7a86b358cb1fe999e01ebfe7a62c914e/IG-1-goal.gif" /> <img width="750" height="1353" width_o="750" height_o="1353" data-src="https://freight.cargo.site/t/original/i/3957c4da42e0557e00a61cb40c80fa7c0bd0a3c237625c92ed645315d645864e/IG-3-bag.jpg" data-mid="227100038" border="0" src="https://freight.cargo.site/w/750/i/3957c4da42e0557e00a61cb40c80fa7c0bd0a3c237625c92ed645315d645864e/IG-3-bag.jpg" /> <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/c92e0061a98f1ea608bd19e963e4ea91f53bbf71e12fb82b2151ba0dce9f5041/IG-4-card.gif" data-mid="227100037" border="0" src="https://freight.cargo.site/w/480/i/c92e0061a98f1ea608bd19e963e4ea91f53bbf71e12fb82b2151ba0dce9f5041/IG-4-card.gif" /> <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/4f904b2c630f0a41e5537277373a19d77e634ae5528acc74972626fcd79ae28b/IG-2-announcement.gif" data-mid="227100039" border="0" src="https://freight.cargo.site/w/480/i/4f904b2c630f0a41e5537277373a19d77e634ae5528acc74972626fcd79ae28b/IG-2-announcement.gif" /> Fieldboards on the pitch informed fans about the promotion. <img width="842" height="464" width_o="842" height_o="464" data-src="https://freight.cargo.site/t/original/i/211da89551b509e3597baa74657590c1bf3f9638880970cfb2c649a179a61dbe/LED-board-1.gif" data-mid="227100088" border="0" src="https://freight.cargo.site/w/842/i/211da89551b509e3597baa74657590c1bf3f9638880970cfb2c649a179a61dbe/LED-board-1.gif" /> <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/ad7a062d824b6e64ee2bee353c9c951e7a86b358cb1fe999e01ebfe7a62c914e/IG-1-goal.gif" data-mid="227100040" border="0" src="https://freight.cargo.site/w/480/i/ad7a062d824b6e64ee2bee353c9c951e7a86b358cb1fe999e01ebfe7a62c914e/IG-1-goal.gif" /> <img width="750" height="1353" width_o="750" height_o="1353" data-src="https://freight.cargo.site/t/original/i/3957c4da42e0557e00a61cb40c80fa7c0bd0a3c237625c92ed645315d645864e/IG-3-bag.jpg" data-mid="227100038" border="0" src="https://freight.cargo.site/w/750/i/3957c4da42e0557e00a61cb40c80fa7c0bd0a3c237625c92ed645315d645864e/IG-3-bag.jpg" /> <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/c92e0061a98f1ea608bd19e963e4ea91f53bbf71e12fb82b2151ba0dce9f5041/IG-4-card.gif" data-mid="227100037" border="0" src="https://freight.cargo.site/w/480/i/c92e0061a98f1ea608bd19e963e4ea91f53bbf71e12fb82b2151ba0dce9f5041/IG-4-card.gif" /> <img width="480" height="866" width_o="480" height_o="866" data-src="https://freight.cargo.site/t/original/i/4f904b2c630f0a41e5537277373a19d77e634ae5528acc74972626fcd79ae28b/IG-2-announcement.gif" data-mid="227100039" border="0" src="https://freight.cargo.site/w/480/i/4f904b2c630f0a41e5537277373a19d77e634ae5528acc74972626fcd79ae28b/IG-2-announcement.gif" /> https://leleleska.com/CeraVe-x-NBA Sun, 02 Aug 2026 03:37:31 +0000 Caio Leska https://leleleska.com/CeraVe-x-NBA CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign. More to come... https://leleleska.com/DOORDASH-Scoreboard-x-World-Cup-26 Sun, 02 Aug 2026 03:53:52 +0000 Caio Leska https://leleleska.com/DOORDASH-Scoreboard-x-World-Cup-26 Coming soon... https://leleleska.com/Ford-The-Train-of-Life Wed, 16 May 2018 17:46:55 +0000 Caio Leska https://leleleska.com/Ford-The-Train-of-Life <img width="1600" height="586" width_o="1600" height_o="586" data-src="https://freight.cargo.site/t/original/i/aa974acdc3434ceaee822e127ac6fb09d93416e78bfb56acc195d55215d979f7/Trem-da-Vida_Header.jpg" data-mid="97950683" border="0" src="https://freight.cargo.site/w/1000/i/aa974acdc3434ceaee822e127ac6fb09d93416e78bfb56acc195d55215d979f7/Trem-da-Vida_Header.jpg" />role: copywriter Life doesn't stop. Will you watch it pass by or make a run for it? In order to reinforce the idea that KA is the right car for those who are at the beginning of adult life we created the campaign Train of Life. Using the train metaphor the campaign shows different life challenges and dares people to get this train. Making of. With an investment of 4 million dollars, the film was directed by the multi-award winning duo of directors Jones+Tino in the middle of the Atacama desert in Chile. <img width="1600" height="1243" width_o="1600" height_o="1243" data-src="https://freight.cargo.site/t/original/i/54dde70fb7a3df927525436b01b1ae48769f5d58a3afe717052c33424ae537e4/mosaico_tremdavida.png" data-mid="97977348" border="0" src="https://freight.cargo.site/w/1000/i/54dde70fb7a3df927525436b01b1ae48769f5d58a3afe717052c33424ae537e4/mosaico_tremdavida.png" /> https://leleleska.com/Timeline-Subway Thu, 17 May 2018 09:43:56 +0000 Caio Leska https://leleleska.com/Timeline-Subway <img width="1600" height="601" width_o="1600" height_o="601" data-src="https://freight.cargo.site/t/original/i/e4c9910ef0d6d5c2893572d3215e440c9a26d9fb95797e31a901c33faba71b8e/Subway_header.jpg" data-mid="97944593" border="0" src="https://freight.cargo.site/w/1000/i/e4c9910ef0d6d5c2893572d3215e440c9a26d9fb95797e31a901c33faba71b8e/Subway_header.jpg" />role: copywriter What are you going to try today? For the first time in South America Subway launched an institutional campaign with a new brand positioning.No other restaurant allows people to try new things like Subway.&nbsp;And that is exactly the idea at the heart of the campaign: the pleasure of trying new things. The amazing taste of... Besides the new brand positioning, we also gave a new Brad Identity for Subway. We visually translate the customizable experience that consumers have in store and apply it to all the brand communication. <img width="1600" height="1609" width_o="1600" height_o="1609" data-src="https://freight.cargo.site/t/original/i/3150be9ef5eb362ae08ae7d707d59e064f5b95805e97cda24daca12246e1cab7/Mosaico_Subway.png" data-mid="97947214" border="0" src="https://freight.cargo.site/w/1000/i/3150be9ef5eb362ae08ae7d707d59e064f5b95805e97cda24daca12246e1cab7/Mosaico_Subway.png" /> https://leleleska.com/Focus-Fastback Sun, 20 May 2018 19:29:47 +0000 Caio Leska https://leleleska.com/Focus-Fastback &nbsp; &nbsp;<img width="1600" height="789" width_o="1600" height_o="789" data-src="https://freight.cargo.site/t/original/i/c460298b293cc7b5f22ce3affafaeee38e5a8562aed538e02936c515d462b2f3/Header_Focus.jpg" data-mid="98385644" border="0" src="https://freight.cargo.site/w/1000/i/c460298b293cc7b5f22ce3affafaeee38e5a8562aed538e02936c515d462b2f3/Header_Focus.jpg" />role: copywriter A car that deserves real test drives. Gerard Butler invited consumers to test the new Focus Fastback where its engine deserves: in the most challenging roads in the world. Atlantic Road, Norway. The Circuit of Monaco <img src="https://www.numanuma.cc/wp-content/uploads/2019/12/F111445.png"> In partnership with Google, we also recreated both roads so people could experience an interactive test drive through them.&nbsp;