role: Creative Director + copywriter
Everything that involves football already comes in a simpler way.
Football is a big part of male culture in Portgual. Who’s playing, who’s injured, who’s sent off…these are observed with passion. But during a match week of Liga NOS, the professional football league, all teams went onto the field with only nine players.
The message was that 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team. Prostate cancer is the most frequent cancer affecting Portugese men.
The activation was created for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation.
The message was that 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team. Prostate cancer is the most frequent cancer affecting Portugese men.
The activation was created for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation.
It took almost two years to have everyone onboard.
The idea originated in fall 2018. Moving from conception to reality was a long process.
There is a lots of protocols when you have a game there are lots of parts involved. The Portuguese Football Federation and the Football Foundation have to authorize it and the teams have to agree to it also.
There is a lots of protocols when you have a game there are lots of parts involved. The Portuguese Football Federation and the Football Foundation have to authorize it and the teams have to agree to it also.
