role: copywriter
How a beer that doesn't exist fooled Cannes.
We fooled the bigest advertising festival in the world, Cannes Lions, to promote another festival to Latin Americans: El Ojo de Iberoamerica.
A low budget campaign applauded by the audience at the Palais.
A low budget campaign applauded by the audience at the Palais.
*if your native language is Portuguese please watch the second video.