role: copywriter
Life doesn't stop. Will you watch it pass by or make a run for it?
In order to reinforce the idea that KA is the right car for those who are at the beginning of adult life we created the campaign Train of Life.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Using the train metaphor the campaign shows different life challenges and dares people to get this train.
Making of.
With an investment of 4 million dollars, the film was directed by the multi-award winning duo of directors Jones+Tino in the middle of the Atacama desert in Chile.
