role: copywriter
We transformed the carnival masks into a gamification experience using Facebook data.
Skol Beats, a famous alcoholic beverage brand in Brazil's carnivals, created and wearable technology that enables people to find a match.
Bluetooth-enabled masks distributed throughout Rio de Janeiro's Music Carnival acted as a kind of live-action Tinder, matching the gyrating masses with other sweaty, dancing maniacs based on their Facebook likes.
Bluetooth-enabled masks distributed throughout Rio de Janeiro's Music Carnival acted as a kind of live-action Tinder, matching the gyrating masses with other sweaty, dancing maniacs based on their Facebook likes.
The microship inside the masks cross Facebook data when approach and glow green or
red
depending if both have more or less than 70% similar interests on Facebook.
