"Welcome to the new frontier of building."
OpenAI was expanding its Codex for Developers paid media programme into nine countries. The task was to turn the brand spot into quick, high-energy performance creative, telling the story of one character per edit.
We also developed the campaign that launched Codex Pets—small animated companions inside the app—as a hook in ads to get people to try Codex, understand the value of persistent agentic work, and eventually convert to paid usage.
More than 100 assets developed across 12+ markets for OpenAI, pushing the boundaries of performance in every deployment, from storytelling to craft.
