role: copywriter
One of the most watched You Tube campaigns of 2016.
There’s nothing better than mysteries wrapped up in a good secret to make a party even more irresistible. Designed for those who love the nightlife and partying, Skol Beats Secret is here to join the brand’s product line, which already includes the Senses and Spirit versions, and brings with it many revelations.
“two lies, one secret”
To launch this mysterious liquid, the brand created the “two lies, one secret” challenge for social media. The game challenged consumers to tell two lies and one secret on their social media pages and was promoted by celebrities like Cleo Pires, Bruno Gagliasso, Isabeli Fontana and Hugo Gloss.