role: copywriter
What are you going to try today?
For the first time in South America Subway launched an institutional campaign with a new brand positioning.
No other restaurant allows people to try new things like Subway. And that is exactly the idea at the heart of the campaign: the pleasure of trying new things.
The amazing taste of...
Besides the new brand positioning, we also gave a new Brad Identity for Subway. We visually translate the customizable experience that consumers have in store and apply it to all the brand communication.
